MEDICAL DEVICE MARKETING

• Providing unique technology is not enough, profound understanding of its medical and economic impact will be the real drivers of successful product launches for the future.

• Health Technology Assessment are the cornerstone of medical economic outcome studies, requiring phase 2 and phase 3 trials, or potentially new adaptive trial design in the future.

• Understanding the need and complexity of the process, analyzing early risk factors in the pre product launch and drawing conclusions out of this will become an essential part of successful product development and consecutive marketing strategy.

• The network of international KOL and understanding of local authorities/regulatory processes will facilitate benchmark feedback and risk analysis of the market providing go or no go decision criteria which will be the difference between success and failure.

As a small company IMCC can embed their services in small startup companies providing tailor-made solutions for momentary needed project management, risk analysis, market studies, sales training, KOL/illuminate management solutions. Move your product from cradle to success story.

Success or failure is not an option, it's a process of making the right choices at the right time, IMCC will guide you through this process.